Cake Angels

Packaging

THE BACKGROUND

Fiddes Payne is an international baking supplies company. They are the leading brand for edible decorations, candles and general baking accessories.

THE CHALLENGE

Fiddes Payne wanted to launch a new sub-brand with a name, brand and packaging that sat more comfortably with their customers – mainly 30 – 50 year old women with a penchant for baking.

THE RESULT

Working as part of a two person team, we created Cake Angels. Taking inspiration from a doily, we created the logo and then applied to their full range of packaging. This has now been rolled out across UK and international supermarkets.

AREAS COVERED

Packaging design
Branding
Pack visuals

Pippa Stanton - Cake Angels
Pippa Stanton - Cake Angels
Pippa Stanton - Cake Angels
Pippa Stanton - Cake Angels