Cuticura

Packaging

THE BACKGROUND

Cuticura is an international anti-bacterial hand gel brand. Their full range can be bought in supermarkets and pharmacies throughout the UK and abroad. While working at Holmes & Marchant I was lucky to be able to work in a team of two to redesign their entire brand – from logo to packaging.

THE CHALLENGE

Cuticura were the first to introduce anti-bacterial hand gels. They wanted this to come across in their packaging by appearing to be classic, clean and reliable next to competing brands like Carex.

THE RESULT

We devised the gradient flare to convey their germ-beating ability, and used a shield shape logo to show the protective quality of the gels. Cuticura launched their new packaging in 2013 and the brand has grown from strength to strength.

AREAS COVERED

Packaging design
Branding
Three-dimensional visuals
Artworking for substrates

Pippa Stanton - Cuticura
Pippa Stanton - Cuticura
Pippa Stanton - Cuticura