Douwe Egberts

Packaging

THE BACKGROUND

While working at Holmes & Marchant I worked on the winning pitch for the re-design of the Douwe Egberts coffee range.

THE CHALLENGE

I was asked to provide concepts for Douwe Egberts new coffee ranges. The Flavour Collective range consisted of caramel, hazelnut and vanilla flavoured coffee to sit alongside their more traditional ground coffee pouches in supermarkets.

THE RESULT

I developed these concepts for the pitch to Douwe Egberts, which Holmes & Marchant won! Each concept uses their new ‘D.E’ logo to help bridge contrasting parts of the pack designs.

AREAS COVERED

Branding
Packaging
Three-dimensional visuals

Pippa Stanton - Douwe Egberts
Pippa Stanton - Douwe Egberts
Pippa Stanton - Douwe Egberts
Pippa Stanton - Douwe Egberts
Pippa Stanton - Douwe Egberts
Pippa Stanton - Douwe Egberts
Pippa Stanton - Douwe Egberts
Pippa Stanton - Douwe Egberts