Foyles Bookshop

Branding

THE BACKGROUND

Although not a live brief, I wanted to have a go at re-branding the infamous London bookshop – Foyles.

THE CHALLENGE

Foyles has always been renowned for a being a bookshop that you can get lost in – quite literally. The aim was to give the bookshop a modern feel, whilst retaining it’s heritage as a traditional, family shop.

THE RESULT

I developed the ‘book-spine inspired’ logo. This could be retained for corporate branding, while the more laid back and colourful pattern could be used across Foyles’s carrier bags and gift cards.

AREAS COVERED

Logo & branding
Business Stationery
Van Livery

Pippa Stanton - Foyles Bookshop
Pippa Stanton - Foyles Bookshop
Pippa Stanton - Foyles Bookshop
Pippa Stanton - Foyles Bookshop
Pippa Stanton - Foyles Bookshop
Pippa Stanton - Foyles Bookshop