Ovaltine

Packaging

THE BACKGROUND

Ovaltine is a global powdered malt drink. In Nigeria it is a staple for many families because it introduces otherwise sparse vitamins into their diet.

However, convincing fake Ovaltine packs had found their way into Nigerian stores and were being sold to unknowing families.

THE CHALLENGE

It was essential that the rebrand for Ovaltine Nigeria was difficult to fake with lots of subtle embellishments built into the design. They also wanted to appear as fun, natural and energetic.

THE RESULT

I developed this concept which keeps the famous Ovaltine circular logo, but with the silhouettes of children playing around the edge. The raw, hand-rendered texture helps convey the natural qualities of Ovaltine malt.

AREAS COVERED

Packaging design
Branding
Illustration
Pack visuals

Pippa Stanton - Ovaltine
Pippa Stanton - Ovaltine
Pippa Stanton - Ovaltine
Pippa Stanton - Ovaltine