Sleeping Beauties

Website Design & Build

THE BACKGROUND

Sleeping Beauties is a start-up company selling exclusively designed sleeping bags. The fabrics have been designed by Leah, a London-based fashion designer. The sleeping bags have lots of great features including concealed inner pockets, matching pillowcases and they even roll into a bag with a strap.

THE CHALLENGE

Sleeping Beauties needed a website and online store to promote and sell their beautiful and totally exclusive sleeping bags. The logo already existed, but the brand needed work to make it unique and flexible. The font needed to be re-drawn by hand, and colours and styles needed to be developed for the whole website.

There was also a time-limit, as the site needed to be designed from scratch and launched within a month!

THE RESULT

Using their existing logo as inspiration, I designed a bespoke font to build upon the Sleeping Beauties brand. I was then able to design and build their website with a strong and unique brand message.

The website was then linked to MailChimp, Google Analytics and Webmaster Tools to help Sleeping Beauties to learn more about their target market. The site is built around a fully integrated Custom Management System so that they can take full control of all future updates to the site.

The site was launched in July 2016.

AREAS COVERED

Website design & build
Mailchimp Synergy
SEO and Google Analytics

WEBSITE

www.sleepingbagbeauties.com

Pippa Stanton Sleeping Beauties Website Design And Build
Pippa Stanton Sleeping Beauties Website Design And Build
Pippa Stanton Sleeping Beauties Website Design And Build
Pippa Stanton Sleeping Beauties Website Design And Build
Pippa Stanton Sleeping Beauties Website Design And Build
Pippa Stanton Sleeping Beauties Website Design And Build
Pippa Stanton Sleeping Beauties Website Design And Build
Pippa Stanton Sleeping Beauties Website Design And Build
Pippa Stanton Sleeping Beauties Website Design And Build