Twinings

Packaging

THE BACKGROUND

Giving gifts is an important part of Japanese culture. The global tea brand, Twinings, needed a high-class gift box designed containing individual tea bag packets.

THE CHALLENGE

Twinings needed their Japanese gift box to appear very special and expensive. They wanted us to use lots of gold, but in a feminine and delicate way.

THE RESULT

I designed these three pack concepts. The gold floral pattern is used on the outer box, and is reflected in the individual sachet designs. They chose the first concept, which can now be bought in Japan.

AREAS COVERED

Packaging design
Pack visuals

Pippa Stanton - Twinings
Pippa Stanton - Twinings
Pippa Stanton - Twinings
Pippa Stanton - Twinings
Pippa Stanton - Twinings
Pippa Stanton - Twinings