Wyke Farms

Branding & Packaging

THE BACKGROUND

While working at Holmes & Marchant, I was asked to put together a pitch for the cheddar cheese producer – Wyke Farms. They needed a new logo, brand and packaging design.

THE CHALLENGE

Wyke Farms major selling-point is that they still produce their cheddar in the West Country using their traditional family methods. Their range consists of mature, extra mature and farmhouse cheddars which all needed to be visualised for the pitch.

THE RESULT

Since the cheddar is made in Somerset, I took the first and last letters of ‘WYKE’ to make a weather vane pointing towards the West of England. I then visualised this design across their range of cheddars.

AREAS COVERED

Logo & branding
Packaging design
Three-dimensional visuals
Illustration

Pippa Stanton - Wyke Farms Cheddar
Pippa Stanton - Wyke Farms Cheddar
Pippa Stanton - Wyke Farms Cheddar